About me

what I’m best at

You deliver excellence to your clients, and I bring excellence to you.

Apart from my enthusiasm, positive energy, and attentiveness to customers’ needs, I also bring a unique talent to finding easy solutions for complex problems. As a true people person who loves speaking with users to resolve their questions and concerns, I am special for my ability to build win-win solutions. My skills include troubleshooting and problem-solving – swiftly identifying and analyzing the root of any customer problem and proposing innovative and effective solutions.

Here are some key facts about me:

- My passion is in data product management, and I am also comfortable in broader product roles

- I love solving problems, changing things for the better, and seeing the impact I have

- I can lead large teams, but I really thrive when I get my hands dirty

- I enjoy sharing my knowledge and experience

- I am good at asking questions that change perspective

Experience

As an attorney, specialized in labor, commerce, and corporate law, I left the practice of law to share my passion for digital products. My work includes product leadership, UX Research, UX/UI design, business intelligence, data science, product development, branding, digital marketing, and coaching. The work also extends to helping companies align product vision, strategy, roadmap, discovery, delivery, and OKRs, making data-informed product decisions that drive business and customer success.

2 years Enterprise B2B SaaS

Product Lead

Create and foster close relationships with an extended network of stakeholders, consider their requirements, and align business priorities leading UX research, design, product development and reporting process.

Semrush

5 months B2C Forum

Sr. Product Manager

Validate ideas and hypotheses using qualitative and quantitative research methods, lead the product development from validated idea to MVP, assure product quality, participate in SEO activities and report on product results.

Carly Solutions

2 years B2B Platform

Product lead

Define and align product vision, strategy, roadmap, KPIs, OKRs, and execution cross-functionally with regard to short-term and long-term business goals. Lead product development through the discovery and delivery process.

Matmatch

3 years Analytical Dashboards

BI MANAGER

Define and implement KPI frameworks to enable data-driven business decision-making on both a functional and executive level. Provide End-to-End (E2E) solutions of high impact data platform and dashboards from ideation to launch, including project tracking and quality assurance.

Sixt

6 years Data sheets

Product Owner

Define functional and non-functional product requirements based on a defined roadmap. Coordinate and prioritize feature concepts, write user stories, create mockups, and plan and support implementation.

Carfax

Education

My academic courses have required me to possess a vast knowledge of research, analysis, administration, and management. My skills include identifying and analyzing management-related issues and developing innovative solutions.

2015-2020

INTERNATIONAL UNIVERSITY OF MONACO

Doctoral degree - While MBA and MPA degrees are excellent avenues to master business fundamentals, a DBA degree took the learning to the next level by assigning a practical, real-world research project. The program provided me with invaluable lessons, high-level research skills and advanced tools that are needed for strategic planning and decision-making.

2008-2010

UNIVERSITY OF LATVIA

Master's Degree - The two-year Master's program in Public administration (MPA) formed the basis of my perseverance toward achieving in-depth knowledge in the field of management and administration. Various subjects relating to diverse aspects of Information systems and analysis raised my interest in business intelligence and decision support systems.

2004-2008

UNIVERSITY OF LATVIA

Bachelor's Degree - Having a in-depth understanding of the various laws that are applicable to a business, proved to be advantageous for learning effective business management and pursuing a career path in digital product management.

LATEST TRAINING AND CERTIFICATION

NIELSEN NORMAN GROUP

2021

HARVARD BUSINESS SCHOOL

Leadership Principles

2020

SCRUM ALLIANCE

Certified Scrum Product Owner (CSPO)

2020